Tonedeff – Use Me | hip-hop, alternative, underground
“There’s a masochistic partnership in allowing yourself to be used – whether it’s a conscious decision or not. But in regards to love, coworkers, even with corporations and government, we’re constantly giving up control in order to get the tiniest bit of joy out of life. I felt the double entendre of marionettes and self sacrifice really worked for the video.”
Tonedeff’s first visual release “Use Me” from forthcoming second album, Polymer snaps our eyes and catches our breath. For release on the 8th of July and directed by Norway’s Daniel McStay it features intricate shadow puppets, a Fincher-esque atmosphere and rope work with a free-fall drop that had to be reset multiple times to get the shot. Could this be a magnanimous gesture of forgiveness or forgetting? Tonedeff’s artistic personality, which can’t be boxed in a genre, is just amazing on all levels, with a unique capacity to meditate us through painful passages leading us to a rebirth of a symbolic reality.